Weirdly + Bumble: A custom theme to get the beehive buzzing

The office is buzzing with our latest custom-theme launch.

Bumble approached us recently about including a customised Weirdly quiz on their (already pretty awesome) career site. While most of our customers use us integrated with their ATS and current recruitment process, Bumble was after a slightly different arrangement.

They wanted a really brilliant candidate experience, that would sit entirely outside their recruitment process. Something that would give candidates a cool way to engage with the brand, discover more about Bumble’s culture and values, and find out what particular values they share with the company.

Our design and front-end whizzes put their heads together and came up with a really beautiful, fun design that totally captured the Bumble spirit and worked well across any device. And our in-house Psych and question-writing team found ways to weave all sorts of Bumble-a-fied language through the custom question bank we built for the popular startup.

Jeanie, the Bumble-doggo is chuffed to be part of the Weirdly crew too.

All-in-all, we’re really proud of this latest theme and most importantly, Bumble are chuffed too. It adds a little more interactivity to their career site, help build their employer brand and gives the candidates a taste of life at Bumble, before they decide to invest time in an application process.

Curious? You can check out the Bumble theme here (and get inspired by their website afterward).

If your organisation could use a candidate experience like this, our team would love to chat – whether you’re looking for something integrated in your recruitment process, or sitting outside of it like Bumble.

Graduate recruitment case study: Fletcher Building goes blind

Graduate recruitment campaigns are a great opportunity to create fun, effective candidate experiences that bring brand and culture to life. We spoke to Dan Phillips (Brand Experience Manager) about how his team at Fletcher Building used Weirdly to do just that (and tackle unconscious bias at the same time!).

Every year around the same time, University campuses get extra crowded. Corporate recruiters buzz around, competing for the best and brightest soon-to-be graduates. Students are (understandably) nervous – often overwhelmed by the choice of where to go once they graduate. And “how to write a resume” websites get a huge spike in traffic.

Fletcher Building are well-known for their creative, award-winning graduate recruitment campaigns. For the 2015 campaign, they wanted to tackle a particularly tricky challenge: Eliminating unconscious bias.

The team needed to assess how candidates met the personality, culture and skills requirements they’d need to thrive in one of NZ’s most successful businesses. And they wanted to do that while reducing how much unconscious (or conscious) bias had a chance to affect their selection process.

 

Graduate Recruitment challenge: Eliminating unconscious bias (and snagging the best students)

When recruiting grads, you don’t have a lot to go on. Resumes are sparsely populated and LinkedIn profiles are (mostly) non-existent. Often, all you’ve really got is a transcript and well, the stuff you can glean from social media presences. We all remember being 18, right? Imagine the story your Facebook would’ve told about you if it existed back then.

Graduate recruitment like nope

Dan and the Fletcher Building recruitment team were keen to give these candidates the best chance to prove their potential, without leaning heavily on the traditional resume+cover letter trope.

 

Why Weirdly?

Graduate recruitment is incredibly competitive. The biggest employers in the country are vying for the best and brightest students. Standing out is key and, as we know, these students are driven by more than just generous pay-packets and flashy perks. Fletchers saw Weirdly as a way to engage graduates in a fun, branded candidate experience right from their first interaction.

Using a Weirdly custom skin, we built a candidate experience that looked and sounded like Fletcher Building and worked seamlessly with the wider graduate campaign.

The custom quiz allowed the recruitment team to rapidly screen based on how well these candidates would complement the company culture Fletchers is building. Rather than just measure people against how well they match the current team culture, Weirdly allowed Dan and his crew to look at how candidates would help to enhance and evolve the Fletchers culture in a positive way.

“Our Weirdly quiz provided an awesome, memorable entry point for our candidates – they got a better understanding of what it might be like to be part of the Fletcher Building team, and we got to see how well they could positively influence our culture”

That’s pretty great on its own, but the magic really came in turning the campaign blind. Because the team wanted to tackle unconscious bias with this campaign, Weirdly’s custom skin also allowed us to block all identifying demographic information from the recruiting team during the screening process, including names, gender and contact information. That means the Fletchers team could be sure they were screening purely on how a candidate answered the questions.

How did Weirdly fit into Fletcher Building’s Graduate Recruitment process?

Weirdly sat right at the beginning of the recruitment process in this case. The custom quiz was the first application point for candidates, with our dashboard the place the Fletcher’s team did their first round of screening.

With identifying data obscured, the recruiters filtered over 600 applications down to a long-list of 100. Those 100 were then sent onto Winsborough for full psychometric testing.

From there, the long-list was reduced further to the top-50.

Those candidates were then invited – via Weirdly’s video integration – to submit a short video. True to the blind campaign theme, those videos were run through obscuring software to hide the candidate’s identity before being added to each of the top-50’s Weirdly profiles. And from there, our top-50 became a top-40 (triggering Rick Dees themed flashbacks for anyone who was a teenager in the 80’s and 90’s).

It was only at this point, that candidate identities were revealed and an assessment centre held.

“I hate to think how long screening from 618 candidates to 100 would’ve taken without Weirdly. The huge volumes would’ve forced us to make snap judgments and inevitably bias would’ve played into that. Weirdly was awesome for making the whole process faster and more fair”

Results:

By far the coolest bit for us was comparing Weirdly’s candidate results, with the psychometric assessment results.

Over 57% of the candidates who ranked in the top tier of the psychometric assessment, also scored in the top 50 on their Weirdly assessment. That’s powerful validation for a light screening tool like ours.

“Knowing how closely the Weirdly results were supported by our usual psychometric assessment means we can just use Weirdly as our first screening and save the more expensive, robust psychometric testing for much later in the process [with fewer candidates] – that’s a huge cost saving!”

For Fletchers, the true victory was in getting a crop of awesome candidates who wouldn’t have necessarily got through a more traditional recruitment process.

“With no unconscious bias in play, we ended up uncovering a whole lot of brilliant candidates who might have either not got through or not even applied for a place in our grad programme in the first place.”

So the graduates got an awesome candidate experience, the recruitment team got a streamlined process and we all got a little closer to helping NZ’s biggest employer eliminate unconscious bias. Sounds like another brilliant graduate recruitment campaign.

If you’re starting to plan your next grad campaign, chat to us about a Weirdly demo. If you’re keen to just jump in and have a look for yourself, it only takes 30sec to set up a basic quiz.

Weirdly quiz sign up now

Retail recruitment case study: Countdown gets Weirdly

Retail recruitment case study of the month: Countdown recently used Weirdly to recruit the right staff for their fancy new Ponsonby store. Resourcing Advisor, Stacey Scammell shared the results and talked about how they did it and why they chose Weirdly.

If you were anywhere near social media last week, you would have seen the hip&beautiful people raving about the new Countdown that opened in Ponsonby. It’s the first of a new breed for Countdown – a kind of concept store carrying high-end brands and product lines. And man, were people getting excited!

Retail recruitment case study - Ponsonby Countdown twitter fans

And while we were also excited about the covered parking (in PONSONBY!?) and sugar pretzels, for the Weirdly team, this was no ordinary supermarket opening.

Weirdly was a key step in Countdown’s new store recruitment process. It was an awesome opportunity to see how Weirdly can be used to help craft a culture from the ground up and how we fit within a really established recruitment process.

As you can imagine, it’s still all hands to the pump over there on Williamson Ave, but we managed to snag ten minutes with Stacey Scammell – the resourcing advisor for the new store launch.

 

Retail recruitment challenge: Staffing a supermarket from the ground up

This store was always going to need a slightly different team to many of Countdown’s other locations. Ponsonby’s food scene is best known for overpriced cocktails, super-hip restaurants and raw-vegan cafes. On any given Saturday, you’ll find people in active wear sipping bullet proof coffee while feeding their kids macrobiotic, gluten-free, diary-free, sugar-free coconut flour pancakes.

Dropping a supermarket into the heart of a suburb like that means recruiting a retail team fluent in “inner city hipster”.

Their customers are foodies so the candidates also needed to be foodies. Their customers are also used to going to specialists for their shopping – buying meat from a butcher, bread from a baker, pies from a bearded game hunter. Countdown was keen to hire the right people and show how seriously they take those skills in their own store.

Given the popular location, they knew the job openings would attract high volumes of applicants. The challenge for the recruitment team was going to be screening in a way that uncovered the candidates who could help create that special store culture. To top it off, they also needed to streamline a mammoth recruitment campaign.

Enter, Weirdly.

 

Why Weirdly?

Stacey and the team chose to use Weirdly to screen candidates quickly, and help create a shortlist of the best candidates to interview.They were looking for people with the right attitude, vibrant personality and most importantly, a passion for great food. While checking for experience was also important, it wasn’t the only (or most important) screening consideration.

“For us, experience and skills were important, but if you’ve got the right attitude and can help us create the right culture, that’s the most important thing”

 

Using Weirdly as the first stage in the retail recruitment process

Weirdly slotted easily into the Countdown process. Because culture was such a priority, the recruitment team set Weirdly as the first step in the application process.

The link to the Weirdly quiz was included in the job ads and on their own careers site and candidates were told that to apply, they needed to click on the link and complete the quiz.

This meant two things:

  1. The candidates got a really fun, branded candidate experience from the first step in their application.
  2. The instructions also served as a kind of a filter of their own. Simply put, if you couldn’t follow the instruction to click the link and apply, you weren’t the right person for this particular team.

Retail recruitment Countdown's Weirdly quiz

The other thing the Countdown team really liked about using Weirdly? It gave them a way for candidates to easily apply via mobile. That’s a feature that’s vital in retail recruitment, but that their current site and system didn’t make easy.

Implementing Weirdly created a little more work in the beginning – setting up the quiz and slotting the step into their current process. But Stacey reckons it was more than worth it in the time it saved down the track.

“Adding the link to our TradeMe and Seek ads was no big deal and having different quizzes for different roles meant we could customize the questions to make sure we were assessing the right things”

 

Results: The data speaks for itself

Initially, Stacey and her team were mainly focused on candidates who scored above 70% fit with the culture they were trying to create. This would streamline their shortlisting process enormously, saving heaps of time.

However, the actual results were even better. After interviewing the candidates, they found the best ones had all scored above 80% in their Weirdly quizzes. This was confirmed in the post-hiring analysis where they found that the ultimately successful candidates were also the highest scorers in their Weirdly quizzes.

“After going back through the data, we found that over 90% of our successful candidates had scored in the high 80’s on their Weirdly results – that was a great validation for us. It really worked”

So not only was Weirdly successful in predicting the most suitable candidates, the next time Countdown uses Weirdly for their retail recruitment, they can streamline even further.

Stacey says feedback has been awesome.

“Without a doubt, this is one of the best new store teams we’ve ever hired. And being able to go back and look at a candidate’s Weirdly results made it heaps easier when it came to calibrating and matching people to different roles and departments”

We reckon that’s almost as exciting as warm pretzels and undercover parking.

If you agree and want to check out Weirdly for yourself, it only takes 30secs to get started. Jump in and let our smart algorithm make you a quiz. 

Weirdly quiz sign up now